Godrej Expert Advanced

Gel colour is a breakthrough innovation by Godrej Expert that changes the way we colour hair. It is a powder, which on mixing water, transforms into a gel that neither drips from the brush nor flows onto your forehead after application. This gel colour ensures an even spread over your hair and 100% grey coverage.

Godrej Expert Advanced Hair Colour does not contain ammonia. Why? Ammonia is very harsh on hair. Not only does it smell unpleasant, but it can also damage hair. And the harsh chemical effect of ammonia reaches as deep as the proteins in the cortex of your hair. So each time you use an ammonia-based hair colour, it can make your hair more lifeless and brittle, and lead to reduced hair strength; in short, weak hair.

In contrast, Godrej Expert Advanced Hair Colour, works at close to the pH level of water, thus making it much gentler on your hair as compared to other colours.

When the Godrej Expert Advanced Hair Colour powder is mixed with water, it transforms into a gel.

This gel enables colour precursors to enter your hair shafts, along with some active oxygen. The colour precursors and the active oxygen, together form the colour, which is now locked in your hair shafts. And the added 3x conditioner helps to make your hair soft and shiny.

People with sensitive skin could be allergic to foods, fibres, dust or some ingredients in hair colours. It is always better to know whether or not a hair colour suits you, before you start using it.

A hypersensitivity test is advised 48 hours before you start your hair colouring process, every time. All you need to do is to follow the instructions on the pack. In case you are allergic to the colourants, it could show in the form of itching, redness, swelling, etc. In such a case, it is best to avoid using these colourants.

Before you start using your hair colour, we suggest you apply petroleum jelly or oil along your hairline and along your ears. This will help to protect your skin from the colour. Using gloves during the application is a must. A hair colouring brush will help prevent the colour from touching your scalp.

In case the colour comes in contact with your skin, you should immediately wipe it off using soap or shampoo and cotton. If stains do develop, they should be washed thoroughly with soap or shampoo and then wiped off using an antiseptic liquid.

Millions of people around the world safely use hair colours regularly. However, in rare cases, allergy from hair colour products may develop at any time and at any stage in life, like many other food items we commonly know of, that are pulses, milk, brinjal, fish, crabs, etc. Hence, a skin hypersensitivity test is strongly recommended before every application of hair colour as a precautionary measure, even for regular users to ensure safe and pleasurable hair colouring experience. All safety instructions and precautions are mentioned on the pack in detail.

The skin hypersensitivity test must be done 48 hours before application on the hair. To conduct the test, cleanse a small area of skin behind the ear or inner surface of the forearm using soap and water or alcohol. Mix a pinch of powder with 1 or 2 drops of water and apply on previously cleansed skin, allow it to dry. Keep the product on for 48 hours and observe. If there is no reaction such as reddening, burning, itching, irritation or swelling in the area that the test was conducted the product can be safely used for hair colour application.

Godrej Expert Advanced Hair Colour has unique 3X conditioners that actively conditions your hair while you colour.

So by the time you are done colouring, your hair will feel softer and shinier. These conditioners offer an amazingly easy rinse-off, make combing easier, help reduce frizz and makes your hair more manageable overall. The fresh and pleasant fragrance is really the icing on the cake.

Godrej Expert Advanced Hair Colour delivers beautiful shades, super-quick in just 10 minutes.

All you need to do is apply the gel and leave it on for 10 minutes. Unlike a lot of other hair colours that take 30-40 minutes to develop, this develops much faster. Why plan and prepare and block important hours of your day to colour your hair, when all it takes is 10 minutes?

Technically, 'dye' and 'colour’ mean exactly the same thing. These terms can be used interchangeably.

The contents of our sachets are designed to ensure a perfect one-time colouring experience. We advise that you use the entire content, so as to get the colour right. Also, as the colourant comes in contact with air, it starts losing its ability to colour and so, we discourage re-use.

Changing the colour of completely black hair to completely brown requires strong bleaching. However, bleaching is quite harsh on the hair shaft and ends up weakening it. This is why we have not added ammonia to Godrej Expert Advanced Hair Colour.

Without these harsh chemicals, Godrej Expert Advanced Hair Colour won't lighten your black hair colour, but will definitely give a noticeable brown tint. If used on grey hair, it will deliver a brown shade with 100% grey coverage.

Address - NC: Godrej Consumer Products Ltd., 53C BIP, Guwahati- 31,M.L. No.C-24M/2013.